™
You're going to own a story.
Not just a garment.
— Volume One · Three chapters
The first three
chapters.
Three t-shirts. Three mornings. The inside hem of each carries the line written in the notebook the day the photograph was taken.
— The process / Three movements
From a moment, to a garment.
Every piece begins long before it takes shape. A moment is seen. It's held. It's made.
MOVEMENT 01 — SEEN
MOVEMENT 02 — HELD
MOVEMENT 03 — MADE
Seenin passing.
A photograph is taken. Always by us. A moment observed in passing — never staged.
Heldin memory.
We hold what matters. A reference, a texture, a feeling — captured and curated with intent.
Madeto last.
Cut, printed, and finished with precision. Made to be lived in. Meant to last.
— Honest answers
Things people
tend to ask.
Where is it made?
Every piece is made in-house in Kerala, where craftsmanship meets our vision.
Born from a feeling in London, brought to life in India -our stories are made from places, people, and moments that stay with you.
How long does shipping take?
We keep things moving. Your order will be dispatched within 1–2 days.
Once dispatched, it should reach you within 4–7 working days.
Made with care. Sent with love.
What if it doesn't fit?
Absolutely. You have 7 days to return your order no questions asked.
Because sometimes, a piece just isn’t the one. 🤍
Will Collection 01 ever sell out?
All our collections are Limited. So they wont be on the shelf after they get sold out
How does the cotton feel?
240 gsm, combed, biowashed soft, pre-shrunk, pre-washed. It feels like a t-shirt that has already lived a quiet year.
Is this brand based in London?
The brand was created while the founder was living in London. Most of the first collection was made in London and later launched in India.
For us, London is a feeling, not a place.